Why are some CMS pages not indexed by Google?

Understanding the lack of indexing

Key points • CMS pages can be blocked by noindex settings or technical errors • The sitemap and required fields play a crucial role • A clean structure promotes crawling and indexing by Google

It's common for some CMS pages on a hotel website not to be indexed immediately by Google. This can stem from an unintentional setting or a missing element in the configuration of your dynamic pages. Indexing depends on a set of technical and editorial signals that Google uses to determine whether a page should appear in search results.

To begin, verify that your CMS pages are published. A draft, unpublished, or recently modified but not updated page cannot be indexed. Open your CMS collection and ensure that each important item has a "Published" status.

Next, check for the presence of a noindex tag. This setting can be applied in error and completely prevents Google from indexing the page. Verify your site's global settings, as well as the SEO settings of your dynamic pages. If a Collection List only displays pages with a noindex status, Google will ignore them.

💡 Tip: Use Google Search Console. The “URL Inspection” tool tells you if a page is indexed, blocked or pending, as well as the precise reason.

The sitemap also plays a crucial role. If your CMS pages aren't included in your sitemap, Google may take longer to discover them. Verify that the sitemap is enabled and that it includes the relevant collection. To speed up the process, manually submit the sitemap in Google Search Console.

Another factor to analyze is the content itself. Google may ignore or delay indexing pages deemed too sparse or too similar. Nearly identical listings, overly short descriptions, or incomplete fields can reduce the chances of indexing, especially in a hotel context where room or offer pages sometimes contain very similar elements.

Also, make sure your CMS pages don't return any technical errors. A slow-loading URL, a broken image, or a missing critical field can affect how Google crawls the page. Test your URL in incognito mode and verify that it loads correctly.

If you have recently changed your domain or set up redirects, Google may still be updating its indexes. In this case, it can sometimes take a few days for all your CMS pages to be re-evaluated.

Conclusion

If some CMS pages are not indexed, first check their published status, the presence of noindex, their inclusion in the sitemap, the uniqueness of their content, and the absence of technical errors. By correcting these points, your pages will quickly become eligible for indexing and more visible in search results.