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How to translate only certain pages on Webflow

Adapting your hotel website for international markets without duplicating everything

Key points:

  • You can translate only certain pages in Webflow, without duplicating the entire site.
  • Two methods are possible: manual (selected pages) or via Weglot (filtering pages).
  • Each translated page must have its own URL and hreflang tags for SEO purposes.

You don't need to make your entire hotel website multilingual if you simply want to offer a few key pages (such as the homepage, rooms, or booking) in English. Webflow allows you to do this in a targeted way, while maintaining a clear and consistent structure.

Option 1: Translate some pages manually

  1. Identify the pages to be translated. Choose the strategic pages to make available in English (or another language):
    • Home
    • Rooms
    • Contact

    • Special Offers
  2. Duplicate only these pages. In the Designer, select a page to translate and then click Duplicate Page. Rename the translated version and place it in a language folder, for example:
    • /en/home
    • /en/rooms
    • /en/contact
  3. Translate the content. Edit the text, buttons, and SEO tags directly in the Designer or via the Editor. 💡 Tip: Keep the same classes to preserve the original style and layout.
  4. Update the navigation. If you don't want to make the entire site bilingual, avoid adding a global language selector. Instead, use a button or a contextual link (e.g., "View this page in English") on the translated pages.

Add the hreflang tags only to the translated pages. In the Page Settings > Custom Code (Head) of each page, insert the hreflang links: <link rel="alternate" hreflang="fr" href="https://your-site.com/" />

<link rel="alternate" hreflang="en" href="https://your-site.com/en/" />

  2. Publish your translated pages. Only translated pages will be visible in the /en/ folder, without affecting the rest of the site.

💡 Tip: If you do not want Google to index these pages immediately, you can temporarily check “No Index” in the page settings until the translation is finalized.

Option 2: Translate certain pages with Weglot

If you use Weglot, you can choose which pages will be translated automatically.

  1. Connect Weglot to your Webflow project. Add the Weglot API key in the project settings (Custom Code > Head).
  2. Filter translated pages. In the Weglot dashboard, go to Settings > Translations > Excluded URLs to define the pages to exclude. Weglot will automatically translate the entire site except for those you have disabled.
  3. Customize your translations page by page. Access the “Visual Editor” section of Weglot to correct or adjust translations manually.
  4. Keep the language selector lightweight. You can limit the selector to certain pages only, hiding it on others via the Designer (Display: None).

Best practices

  • Prioritize translating the most frequently visited or commercially important pages.
  • Maintain consistency in tone and style between the French and foreign language versions.
  • Test the internal links: they should point to the version in the same language, if one exists.
  • Check the mobile display after each translation.

Conclusion

Translating only certain pages on Webflow is perfectly possible, and even recommended if you want to test an international market without managing a full multilingual site. Whether you use manual duplication or Weglot, the key is to maintain a clean and consistent structure for both SEO and user experience.